Our Packages + Services

01 — The Dreamer Logo Package

A simple yet professional logo suite designed for startups, side projects and personal brands that need an elevated look without a full brand identity. This package includes a custom logo suite and a brand guide sheet outlining your brand colours, font pairings with hierarchy, logo variations and one print or web collateral item to keep your content and socials on-brand.

  • • Brand Mood Board

    • Primary Logo

    • Secondary Logo

    • Brand Mark

    • Colour Palette

    • One Collateral Item (Business Card, Note Card etc. Printing not included).

    • Typography Pairings

    • Brand Style Sheet

  • Timeline: 3 weeks from the date the contract is signed and the payment is received.

    1. Client Questionnaire – Sent to gather brand details.

    2. Mood Board + Brand Direction – A curated mood board + brand direction sheet to confirm before design begins.

    3. Initial Designs – Delivered with 2 rounds of revisions included if needed.

    4. Final Approval & File Delivery – Includes all necessary formats for digital and print use.

    • Ownership of all visual branding files (print + web) in colour, black and white.

    • Web (JPG, PNG)

    • Print-Ready (PDF, JPG).

    • Vector / Working Files (EPS)

    • A one-page style sheet summarizing key brand elements.

  • $2,000 — Ideal for personal brands & small projects

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02 — The Visionary Brand Design Package

A fully custom branding experience built on strategy, collaboration, and strong brand elements to create a solid foundation for brand growth. Perfect for entrepreneurs and growing businesses, this goes beyond just a logo, crafting a cohesive, impactful presence across all touch-points.

Custom Brand Design Quote: Not exactly what you’re looking for? We can customize this package with add ons such as packaging suites, label sets and more. Send us an inquiry or email us: hello@theafternoondesignshop.com

    • In-Depth Brand Creative Proposal – Outlines the vision, strategy and creative direction for a brand.

    • Brand Mood Board

    • Primary logo

    • Secondary logo(s)

    • Brandmark(s)

    • Website favicon

    • Curated colour palette and colour variations

    • Typography pairings

    • Brand pattern

    • (2) Collateral design (e.g., business card, note card, mailer, brochure etc. Printing not included).

    • In-depth brand style guide – A detailed document that outlines how to use your brand's visual elements consistently. It includes guidelines for your logo, colors, fonts, imagery, and more to ensure a cohesive look across all platforms and materials. Essentially, it’s a rulebook for maintaining a strong and recognizable brand identity.

  • Timeline: 5-6 weeks from the date the contract is signed and the payment is received.

    1. Client Questionnaire – Sent to gather brand details.

    2. Mood Board & Brand Strategy – A curated mood board and brand strategy document to confirm direction before design begins.

    3. Initial Designs – Delivered with 3 rounds of revisions included if needed.

    4. Collateral Designs – Delivered with 3 rounds of revisions included if needed.

    5. Final Approval & File Delivery – Includes all necessary formats for digital and print use.

    • Ownership of all visual branding files (print + web) in colour, black and white.

    • Web (JPG, PNG)

    • Print-Ready (PDF, JPG).

    • Vector / Working Files (EPS)

    • A detailed multi-page brand guide document covering usage guidelines, messaging, and consistency rules.

  • $4,500+ — Best for entrepreneurs & growing businesses that want to expand their brand into labels, packaging design and more.

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03 — One-Off Designs + Custom Quotes

Already have an established brand and logo? Whether you need a single design piece or a full set of labels, packaging, print, or web materials, our à la carte services let you choose exactly what you need, designed to complement and elevate your existing brand.

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04 — Ongoing Design Support

For businesses needing continuous design support. Perfect for brands that want to maintain consistency across all touch points without hiring an in-house designer. Best for packaging, marketing graphics (web + print) marketing materials and more.

    • Monthly graphic design retainer hours. Perfect for packaging, web and print graphics, labels, marketing materials and more.

    • Work completed is tracked for client

  • $750

  • $1,500

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