Sweetapolita

Written By Afternoon Design

Brand Development,  Digital Collateral,  Illustration,  Packaging Design,  Print Collateral, Art Direction

A joyful rebrand, packaging, and brand system for Sweetapolita, a confectionery brand known for its playful approach to baking. Designed across all product lines, creating a cohesive visual language that is colourful, polished, and unmistakably happy! From brand marks and product packaging to photography direction, every detail celebrates creativity through thoughtful and intentional design.

Flat lay of rainbow cake slices and Sweetapolita food colouring bottles on a yellow background, with packaging and label design by The Afternoon Design Shop
Sweetapolita Surprise Rainbow bag featuring pastel rainbow and cloud packaging design by The Afternoon Design Shop, shown with balloons in the background
Logo system for Sweetapolita designed by The Afternoon Design Shop — includes primary wordmark, submarks, and smiling face brand icon in pink with the tagline ‘Where Happy Lives.
Label design for Sweetapolita Star Dust drink glitter by The Afternoon Design Shop — purple edible glitter spilling from an open jar against a lavender background.
Label design for Sweetapolita Sugar Dust flavoured dessert glitter by The Afternoon Design Shop — shimmering edible glitter spilling from jar against a soft pink background
Packaging design for Sweetapolita Rainbow Dreams food colouring set by The Afternoon Design Shop — pastel rainbow box and colourful bottles styled with confetti on a pink background
Sprinkle Sampler packaging design for Sweetapolita by The Afternoon Design Shop — bright pink circular boxes with colourful sprinkle jars displayed on a rainbow backdrop.
Valentine Sprinkle Surprise bag packaging design for Sweetapolita by The Afternoon Design Shop — playful heart-patterned bag styled with envelopes, candy hearts, and a white mailbox on a soft blue backdrop
Packaging design and art direction for Sweetapolita Star Dust drink glitter by The Afternoon Design Shop — pink edible glitter styled with sparkling cocktails, popcorn, and a checkerboard game on a pink backdrop
Label design and art direction for Sweetapolita Sprinkle Medley jars by The Afternoon Design Shop — colourful sprinkle bottles styled with rainbow and star decorations on a playful pastel backdrop
Packaging design and art direction for Sweetapolita Mystic Dreams Drink and Dessert Glitter Trio by The Afternoon Design Shop — pastel glitter jars and cocktails styled on a lavender background with party details
Packaging design and art direction for Sweetapolita Bright Skies Sprinkle Medley by The Afternoon Design Shop — pastel sprinkle jars styled with a rainbow, donut, and party details on a blue background
Packaging design and creative development for the first Sweetapolita Sprinkle Advent Calendar by The Afternoon Design Shop — vibrant pink box with gold lettering styled among pastel trees and snow
Packaging design and creative development for the first Sweetapolita Sprinkle Advent Calendar by The Afternoon Design Shop — vibrant pink box with gold lettering styled among pastel trees and snow
Merchandise and apparel design for Sweetapolita by The Afternoon Design Shop — colourful ‘Sprinkles’ lettering printed on white spirit jerseys styled with pink hats and denim shorts.
Apparel design for Sweetapolita by The Afternoon Design Shop — pastel tie-dye spirit jersey with pink Sweetapolita lettering styled with a pink hat against a light brick wall
Packaging, label design, and photography for Sweetapolita National Sprinkle Day Sprinkle Medley by The Afternoon Design Shop — colourful sprinkles and confetti styled on a vibrant pink background
Art direction and packaging design for Sweetapolita National Sprinkle Day Surprise Bag by The Afternoon Design Shop — playful image featuring teal roller skates, pink striped socks, and a colourful sprinkle bag on a turquoise backdrop
Holiday packaging design and art direction for Sweetapolita by The Afternoon Design Shop — festive collection featuring sprinkle jars, decorating kits, and colour sets styled on a pink background with red and green details
Packaging design details for Sweetapolita by The Afternoon Design Shop — pastel blue and pink boxes with gold foil icons including rainbows, hearts, and stars shown in a bright studio setting
Valentine’s Day packaging design and art direction for Sweetapolita by The Afternoon Design Shop — Love Struck mini assorted sprinkle box styled with cupcakes and confetti on a pink background
Emergency Dose of Happy sprinkle packaging design for Sweetapolita by The Afternoon Design Shop — pastel rainbow tube filled with colourful sprinkle vials, styled on a blue background with playful dots
Premium Sprinkle Set packaging design for Sweetapolita by The Afternoon Design Shop — colourful jars and rainbow box design styled against a whimsical sky backdrop with clouds and a rainbow
Merchandise design for Sweetapolita by The Afternoon Design Shop — pink ‘Bake the world happy’ embroidered baseball cap styled on a dreamy blue sky background with clouds and a rainbow

  • Role: Letitia Calver Senior Designer (In-house at Sweetapolita)

  • Creative Director & CEO: Rosie Alyea

  • Photography: Photography not owned by me. Images for this project are from Sweetapolita.com

Afternoon Design

https://www.theafternoondesignshop.com
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