Sweetapolita
Brand Development, Digital Collateral, Illustration, Packaging Design, Print Collateral, Art Direction
A joyful rebrand, packaging, and brand system for Sweetapolita, a confectionery brand known for its playful approach to baking. I led creative direction and packaging design across all product lines, creating a cohesive visual language that is colourful, polished, and unmistakably happy! From brand marks and product packaging to photography direction, every detail celebrates creativity through thoughtful and intentional design.
Photography not owned by me. Images for this project are from Sweetapolita.com